Fresh thinking starts with understanding your specific challenge or problem – and looking for ‘the problem behind the problem’.

So our approach to each individual task is tailor-made, drawing on an ever-expanding kit of smart strategic tools that provide a head start in delivering solutions fast and efficiently.

We look deep – to extract maximum value from the research and data you already have.

We also look wide – beyond the conventions of your category to seek inspiration from successful brands in other, analogous markets.

We thrive on working with brands and businesses, new or established, seeking to bring innovation to their particular market – and especially relish non-standard problems and ‘difficult stuff’.

We think of what we do as ‘applied strategy’ – always thinking ahead to where a strategy can take you, ensuring that solutions are creatively fertile, commercially realistic and directive of implementation.